portant; font-size: 18px !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;">       作为落地三翼鸟场景品牌的载体之一，卡萨帝场景转型成果如何？7月15日，中怡康发布上半年市场数据，以用户需求为导向，换道场景的卡萨帝实现两位数增长，稳居高端第一与用户首选地位！数据显示，卡萨帝冰箱零售额份额13.7%，同比增幅39.3%，洗衣机为13.8%，增幅35.7%，空调为3.7%，增幅63.6%，冰吧、酒柜为67.3%、84.5%，增幅37.6%、25.1%，热水器为11.5%，增幅77.5%。

portant; font-size: 18px !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;">　　看完了市场，我们再来说说用户。换道场景的卡萨帝给用户带来了什么？武汉武昌区的许女士最有发言权，今年6月底她下单了一整套卡萨帝厨电，没想到这为她带来了全新的生活方式，十几年的老房变新家，轻轻松松焕新生活。尝到甜头的许女士将家里的冰箱、空调、洗碗机都换成了卡萨帝，如今她家已经成了小区里的明星住户。

portant; font-size: 18px !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;">

portant; font-size: 18px !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;">　　家电联网了、选择更多了，生活却更麻烦了

portant; font-size: 18px !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;">　　要说现在什么家电最流行，肯定少不了智能家电。甭管冰箱还是洗衣机，都披着智能化的外衣，就连卖场里的销售员也会第一时间告诉你：这款家电“能听会说”还联网?？陕蚧丶也欧⑾?，噱头太多、智能太少，实际上还是不听话、听不懂话。

portant; font-size: 18px !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;">　　虽说下班路上就能拿出手机提前打开空调，可刚进家门就被凉风刺激得打寒颤，原来温度设得太低了。衣服放进洗衣机，一堆洗护模式让人眼花缭乱，可衣服该怎么洗还得自己上网查。冰箱提供了几百道菜谱，却没说吃哪道菜更适合高血压人群。

portant; font-size: 18px !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;">　　这样的生活表面上看智能了，可实际上还差得远。因为家电还是只能被动地听从命令，却不能主动服务用户。那怎么才能主动服务用户呢？单靠升级硬件是做不到的，这得需要整套场景方案。

portant; font-size: 18px !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;">

portant; font-size: 18px !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;">　　用户想要什么，卡萨帝就能主动提供什么

portant; font-size: 18px !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;">　　就像卡萨帝智慧生活场景解决方案，通过布局场景实现对用户需求的主动预测、主动决策和主动服务。不再是用户怎么说、家电怎么做，而是用户想要什么、卡萨帝就提供什么。

portant; font-size: 18px !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;">　　就拿厨房场景来说。很多冰箱只能提供菜谱，但卡萨帝能根据用户身体状况定制健康菜谱，怎么吃最健康，冰箱早就替你想好了。要为一家人准备晚餐，有了智慧烹饪的卡萨帝厨电来帮忙，再也不用手忙脚乱。

portant; font-size: 18px !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;">　　洗衣机也更聪明，空气洗不仅能去异味，还能联动衣物护理柜、3D智能试衣镜，带给用户一个懂穿搭、懂洗护的私家护理中心。睡前洗澡，热水器早就准备好了热水，大水量洗去一身疲惫。到了卧室场景，空调还能联动睡眠枕监测睡眠状况，在进入熟睡状态时主动提高温度，避免睡着了被冻醒。

portant; font-size: 18px !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;">

portant; font-size: 18px !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;">　　虽然智能家电普及率已经相对较高，但与用户想要的生活差距还很大，只有实现主动服务才能走得更远。而承接三翼鸟做场景品牌的卡萨帝已不满足于提供家电，而是为所有家庭定制全屋高端的场景方案，让用户生活更省心